Whether supported through an outright gift or planned
gift, all Red Cross programs are made possible through
the generosity and commitment of people like you. A
planned gift to the Red Cross helps to ensure the future
of the services and programs we provide in your community
and worldwide and may further your financial goals.
What are planned gifts… Planned gifts include
gifts through your will, charitable gift annuities,
gifts of life insurance, pooled income funds, and charitable
Many of our supporters make charitable gifts by naming
the Red Cross as a beneficiary in their wills.
Life Income Gift
You irrevocably transfer some assets to the Red Cross
now, and in return, you (and a survivor, if you wish)
receive income for life.
Gift of Life Insurance
Some of our supporters no longer need their life insurance,
that was purchased years ago to provide for children
or other family members, and donate the policy to
the American Red Cross.
Pooled Income Fund
Your gift of money, marketable securities, or both
is invested together with similar gifts from other
Charitable Lead Trust
Individuals with very large estates can use a charitable
lead trust to benefit the American Red Cross and
pass principal to family members with little or no
Gifts of Retirement Plans
Your IRA assets will be transferred to a charitable
remainder trust, the trust will provide life income
to the beneficiary, and then an eventual gift to
the Red Cross.